Revolutionizing Pet Furniture: The Watch Tower

Fei Chen, Lei Yang, and Qi Wu's Innovative Approach to Cat Furniture

Fei Chen, Lei Yang, and Qi Wu have designed an innovative cat climbing tree, the Watch Tower, that not only serves as a playground for pets but also enhances the aesthetic appeal of homes. This unique piece of furniture, which won the Silver A' Furniture Design Award in 2021, is a testament to the designers' creativity and understanding of both pet and human needs.

The Watch Tower is a departure from traditional, bulky cat trees. It has been designed keeping in mind the habits of cats, with the upper part serving as a resting place and watchtower for cats to observe their territory, and the lower part designed for entertainment. The tree is detachable, making it easy to transport and reducing transportation costs.

The design team used a variety of materials to create the Watch Tower. The frame is made of metal, while the shelves are crafted from pine wood. Soft cushions and fabric material filled with sponge make the tree comfortable for cats, and a scratcher allows them to sharpen their claws.

The Watch Tower is not just functional but also stylish. Its unique color, smooth surface, and stable structure make it a decorative piece that can blend in and elevate any home. The large base ensures the stability of the whole cat climbing tower. The tree is customizable, allowing owners to arrange the layout according to their preferences.

The design of the Watch Tower is the result of extensive research. The designers recognized that a cat climbing tower is not just a place for cats to live in, but a space shared by pets and humans. They aimed to create a product that would integrate aesthetics with functions, creating a home full of fun for pets and a decorative piece for humans.

The Watch Tower faced several challenges during its design process. It had to be easy to disassemble and made of solid wood. Despite these challenges, the design team was able to create a product that is not only functional and aesthetically pleasing but also easy to transport and assemble.

In conclusion, the Watch Tower by Fei Chen, Lei Yang, and Qi Wu is a revolutionary piece of pet furniture that caters to the needs of both pets and their owners. It is a testament to the designers' creativity and understanding of the harmonious relationship between pets and their home environments. The Watch Tower is a deserving winner of the Silver A' Furniture Design Award in 2021, showcasing remarkable expertise and innovation.


Project Details and Credits

Project Designers: Ziel Home Furnishing Technology Co., Ltd
Image Credits: Image #1: Photographer Wang Chaoyang, shooting, 2020 Image #2: Photographer Wang Chaoyang, shooting, 2020 Image #3: Photographer Wang Chaoyang, shooting, 2020 Image #4: Photographer Wang Chaoyang, shooting, 2020 Image #5: Photographer Wang Chaoyang, shooting, 2020 Credit entity name: ZIEL HOME FURNISHING TECHNOLOGY CO.,LTD
Project Team Members: Lei Yang Chengyong Li Qi Wu Fei Chen Shaohua Lei
Project Name: Watchtower
Project Client: Ziel Home Furnishing Technology Co., Ltd


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